Content / Copywriting
Custom Newsletter Template
Global Tractors approached us to refresh their website, which had been built on Silverstripe and was in need of an upgrade.
Our task was to give it a modern design and rebuild it on Webflow, a no-code platform that would make it easier to maintain and author new machinery.
Our main goal was to showcase the strength and reliability of the brand, as the previous website was sparse on content and failed to capture the essence of the business effectively.
To address this, we overhauled the content strategy and replaced it with a more engaging approach that highlighted the products and services in a vivid and compelling way.
To achieve a professional and cohesive look, we utilised a colour scheme that reflected the industrial and masculine nature of the equipment sector.
Bold typography and strong contrasting colours were used to make the website visually striking and easy to navigate. We also added subtle animations to bring the site to life without overwhelming the user with excessive visual stimuli.
Our approach focused on creating a design that was easy to maintain and driven by Webflow's CMS. This ensured that the site remained up-to-date and relevant with minimal effort.
Overall, our goal was to create a dynamic website that accurately reflected the brand's strength and reliability, while also providing an engaging user experience.